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January 26, 2017
Newspaper Legal Advertising Cost Survey Sample Generated
by the League of Municipalities
The League of Municipalities serves as the trusted voice
of all 565 municipalities to the Administration, State Legislature,
Courts, and media and through them to the public. For more than 100
years the League has served as repository of information about and for
municipal government. Trust in the information and statements provided
by the League are a cornerstone of its ability to serve municipal
As public discourse continues over pending legislation
that could impact municipal requirements to use printed legal
advertising notices, we want to clarify public misrepresentations of
survey sample data that was collected by the League, while at the same
time attributing that data to the League. In our view the survey
sample collected by the League does not shed useful information on this
We must make our caveat on this survey sample absolutely clear.
The League itself did not publish this survey sample
because we knew it was not statistically reliable and could not
reasonably be used to draw conclusions applicable to many
municipalities. The League released the survey sample to the
Governor’s office and the media when they requested it from us with the
explanation that it should not be used to extrapolate beyond that
small sample. Anyone who checked with us regarding the survey
information was similarly cautioned about it.
The media accurately reported this caveat December 15, 2016 on Philly.com.
It's unclear exactly how much municipalities pay to
publish notices. A survey recently conducted by the League found that
147 municipalities paid a total of $1.05 million to publish notices in
2015. There are 565 municipalities in New Jersey. "It's difficult,
really, to extrapolate beyond that," Cerra said. He said the league
conducted the survey because "the governor's office asked us, a few
weeks ago. They wanted to verify that we supported the concept."
For these reasons the League continues to caution that the
League survey sample data related to print legal advertising costs is
not intended to, and should not be used to draw conclusions applicable
statewide or even to the majority of municipalities.
Contact: Email Michael J. Darcy, CAE, Executive Director at 609-695-3481, ext. 116