News Flash


Posted on: July 30, 2020

Urge Your Citizens to Respond to the Census

To be blunt about it, the U.S. Census is all about two things: Funding and Representation. Every one of your citizens who remains uncounted is a missed opportunity. And every missed opportunity is a bonus for those living elsewhere. What your citizens do, or fail to do, now will impact your community and our state for the next ten years.

Please use all your communications platforms to engage all in your municipality to respond. Please direct anyone who has not yet responded to United States 2020 Census.

Last week, the U.S. Census Bureau began to send out reminder postcards to non-responding households. This week, the Bureau will be sending emails to households in low-responding areas. And next week, census takers will begin door-to-door contacts.

New Jersey’s response rate stands at 64.5%. Congratulations to our Top Ten responders: Glen Rock (88%); Berkeley Heights (84.7%); Oradell (84.3%); Washington Township – Bergen (83.9%); Mountain Lakes (83.8%); Glen Ridge (83.6%); Cranbury (82.6%); River Edge (82.5%); Mansfield Township – Burlington (82.1%); and Waldwick (81.9%). Your municipality’s rate is available at the U.S. Census Bureau Rankings Dashboard.

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